Bar Brand Identity

Green Goose

Green Goose is an alternative bar that is the place for the outliers of all communities to come together at the end of the day. With a fun menu of original drinks and weekly events, Green Goose is happening. It is not just a bar, Green Goose is a movement of life that is growing with each full cup that is served. 

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The main creative concept behind this brand is incorporating the watermark left behind after a drink has been picked up. This portrays the idea of a full room with the music blasting, crowds around the billiards tables, and drinks you will never want to set down. The vibrant blue is the neon signs on the wall while the darker colors are the haze of smoke in the air as the front door opens, letting in the light from outside.