My first decision when creating these posters was that I am going to make you work for it. I want you to view these posters from every angle, just to try to figure them out. Get up close and personal or stand far away and maybe you will be able to see what has been hidden in plain sight. The concept behind In Plain Sight is the coexistence of the hidden and the visible because everything is hidden until you can see it. The viewer is forced to search for the visible hidden in plain sight. We as a society are unaware of the apparent, oblivious to the obvious, and blind to the exposed.