This is a brand of tea revolving around little heathens, hence the name STEEPIN HEATHENS. These heathens have a chaotic and unique personality similar to those of Sour Patch Kids and Rabbids. This is a brand that aims to target anyone who is attracted to vibrant colors and needs a little more chaos in their lives. Each heathen has full reign over its flavor. Tony the Wrench rules Lemon, Tiny Thursday controls Green, Beanbag leads Hibiscus, and Absolute Unit takes care of Berry. The only question left is which heathen will you let into your kitchen pantry first?

I absolutely enjoyed being able to work on this project in so many ways. From the original package design of the tea boxes to creating a motion graphic, I am so excited to show just how chaotic these heathens can be. My one thought throughout the project was how much chaos can be brought to the otherwise calm and stress free activity of drinking tea. I mean even tea drinkers deserve to be kept on their toes right? With these heathens, you never know what could happen next.