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[ Type ]

Brand Design

[ Description ]

With a mesh of jazz and rock, jazz fusion is a hard-edged genre with an inviting undertone. The goal was to encapsulate that into Stratus’ branding. The lines create a distinction for their name, just as Stratus creates their distinction in a complicated music genre. The colors chosen paint a picture of Stratus in their natural element. The navy blue is the darkness of a crowd eagerly waiting to see the live performance, the accents of bright blue are the stage lights illuminating the room, the yellow is the brassiness of the saxophone shining in your eyes from the stage, and the cool grey is the feeling of music effortlessly flowing in and out of your ears.

After learning that 45% of Stratus' target audience would purchase albums, I have redesigned Stratus’ first album, Hyperbole. I decided to use the natural warm colors of the photo to give the customer the feeling of being in the studio with Stratus as they are recording the songs for the album. With the added texture on top, it gives the sense that Stratus and this album are well loved because it is constantly being replayed. Stratus has established themselves as musicians deserving of being on repeat, so it is only fitting their album cover reflects that.

STRATUS

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